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Summary of First Choice Power.

  • Substantial generation capacity through parent company and energy giant, PNM.
  • Offers convenient online features including bill pay.
  • Affiliate Retail Provider in the TNMP footprint.

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Commercial    First Choice Powere Residential Electricity
In-Depth Review
First Choice Power is the affiliate of Texas-New Mexico Power Company, based in Fort Worth Texas, who serves over 263,000 customers in Texas. First Choice Power is the fourth largest retail electricity provider in the state of Texas and has been very active in the deregulated market since it opened up in 2002. In fact, First Choice Power has one of the strongest reputations for active competition in deregulated Texas. While TXU and Reliant often find themselves losing to "hungrier" Retail Electric Providers, First Choice Power has staved off many competitors from having a great deal of success in their home territory.

After price, customer service and account access are the overarching concerns for most customers. First Choce Power has offered online account access and online bill pay for years, something most providers in Texas have yet to do. That type of customer oriented innovation is part of First Choice Power's success story. However, they have had to weather the storm that deregulation brough with it, like anyone else. First Choice Power has overcome most of the serious billing issues that were occuring during the first year of deregulation (2002).

More recently, the highs and lows that have occurred in today's energy markets have taken their toll on First Choice Power. In June of 2005, PNM, an energy holding company based in Albuquerque, N.M absorbed TNP Enterprises (First Choice Power's previous parent company). In return for the 263,000 customers PNM acquired they bring a level of stability and market access to First Choice Power that have a direct and very important impanct on their ability to win new business.

This corporate shake-up also resulted in changes to the First Choice Power management team. The movement of talent from other major Retail Electric Providers to First Choice Power is reflected in First Choice Power's new strategy which includes a stronger commitment to competitive pricing.

The competitive pricing First Choice Power offers is most often seen above a consumption threshold that most small customers don't meet. For this reason, Eisenbach Consulting helps small and medium sized businesses join together in an "aggregation" in order to buy power collectively from Texas electric companies such as First Choice Power, therefore achieving lower rates and higher savings.

If you wish to lock-in the best rates for electricity in Texas, please contact Eisenbach Consulting for help in selecting from among the best texas electric companies and rates.

Information provided represents opinions and judgements obtained from respective information provider(s), and is not intended to be taken as fact. Opinions may vary. Eisenbach Consulting neither endorses nor is responsible for the accuracy or reliability of any opinion or statement made herein. Under no circumstances will Eisenbach Consulting be liable for any loss or damage caused by reliance on information obtained through Eisenbach Consulting. It is the responsibility of the user to evaluate the accuracy, completeness or usefulness of any information, opinion or other content.
First Choice Power
 
First Choice Power
Parent Company: PNM Resources
Ticker symbol: NYSE: PNM
Headquarters: Fort Worth, Texas
Year founded: 2000
PUC Certificate: 10008
Markets served: Texas
Segments served: Residential, Commercial, Industrial
Products: Price to Beat, Fixed, Custom